Project Career Path
Project Career Path
Project Career Path
My role in this project:
My role in this project:
I am the Product Manager on this project working closely with engineers, designers, data scientists, operations and marketing specialists.
I am the Product Manager on this project working closely with engineers, designers, data scientists, operations and marketing specialists.
My role in this project:
I am the Product Manager on this project working closely with engineers, designers, data scientists, operations and marketing specialists.
This is a personal project that uses kinetic motion to illustrate the song "The History of Everything", which gives the song a different visual narrative in motion.
This is a personal project that uses kinetic motion to illustrate the song "The History of Everything", which gives the song a different visual narrative in motion.
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Finding Your
Career Pathways
Mobile, B2C, Data Product, LinkedIn
Introduction
This is a brand new feature that leverages LinkedIn’s data to illustrate, for eight selected professions, common career trajectories and resources that could help you.
The objective of career path is to show members a clear trajectory of how they can get their dream job. We want to become the leading player in the market who offers authoritative information on different career paths. It also serves as a leading guide for members to take the courses that are needed to fulfill their skills gap.
User Research
A user research is conducted by the UER team at LinkedIn. We've recruited 18 professionals who are users and potential users, career starters, mid-career professionals and people managers across tier 1 and tier 2 cities. I prepared questions and assumptions beforehand, took notes during interviews and participated in the discussions.
Key Findings
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Group Career Starters have strongest need for career planning/guidance. There are 2 unmet needs. One is learning the career path of experienced professionals in their industry so that they could set goals and map out their own career pathways. The other need is to find a job in an industry that is different from what they learned at school. For example, there is no such major as Product Manager, but the needs are high, especially in the tech industry. Career Starters are eager to learn what skills required, what courses they need to take and what companies/sectors should they explore.
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Group People Manager has the least interest in career path planning. While some Mid-Career Professionals has the need to change their career track to another industry especially from traditional industry to tech industry. But they are very cautious about the change so they would like to do a lot of research before taking action. Their pain point is they could hardly find credible information about changing career track, their connections built in previous fields can hardly help.
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In terms of content and data, the common requirement from people who has the need is quality and reliability. They are willing to pay for the service or product.
Vision to Values
Roadmap and Partnership with Learning
Core Flow
Main Pages
Live Features
Product Pages
Marketing Campaign Page
Learnings
Be bold with ideas and dance with limitation.
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This is a data product that I worked closely with data scientist to define features by prioritizing different types of data insights and matching them to user needs. The key challenge was designing the experience of showcasing data insights with the limitation of data quantity and quality. In order to solve the quality issue, I proposed a solution to add an industry experts section to display their high quality profiles so that user can not only learn from the aggregated data but also be able to see the career trajectories of industry leaders. In order to solve the quantity issue, I came up with an idea of adding a salary module but blurred out the details, user need to complete their profile in order to check the salary insights as an incentive.
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Integrating with related features is always a win-win.
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In this case, I found there is a skill data type that I could adopt to showcase top 10 skills needed to enter a certain occupation. And the next step for user could be finding the skill differences so that they can take courses to fill the skills gap. Therefore I talked to Learning team to develop this skills feature that benefits both team and providing a better user experience at the same time. Another example is recommending related jobs on Career Guide page so that passive job seekers who are the majority of job seekers on LinkedIn could discover job opportunities and feel more confident to view jobs. The CTR of job listing module turned out to be even higher than that of on job home page.
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